Jen Berson💠PR Expert @jenerationpr on Instagram photo December 12
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Who has time to dig through all of the information available to us online to learn the most effective ways to promote your business? Not YOU! Well, you don’t have to, because below I have pulled together my TOP Resources—either articles I have written with my best Pro Tips, or great features I have found online— to save you time & money, and get you promoting your business LIKE A BOSS! Stay in the

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 10
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That's a wrap! Spent the weekend getting my holiday gifts ready to go (with the help of a couple of Santa's elves, of course)!

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 9
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If you’re struggling to keep up with every social media account you own, center in on strategy for the sites that work best for you (in my case, that’s Instagram and Facebook). As a creative, freelancer or small business with limited resources, it’s unreasonable to expect overnight success across all social media platforms. Your content, service, community, etc. may not even resonate on that platf

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 8
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I’m an Angeleno, born & raised. It’s crazy, but when people ask where I’m from and I say “LA,” they look surprised. Apparently nobody is “from” LA. They “come to” LA. But I’m from here. My kids were born at the same hospital where I was. My heart is breaking for this city that I love so much. This city that is currently in flames. I’m sending love & strength to all of the firefighters and their fa

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 7
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Rise Up. #TBT to seeing @HamiltonMusical with A.Ham himself a couple of weeks ago.

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 6
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Do you have relevant blogs on your media list? Media is more than print and broadcast and many industries have well-established blogs that generate high-quality news and are trusted sources of info for their readers.

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 5
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It's supposed to be the most wonderful time of the year, but for some people who go into the holidays already stressed out from their hectic and overscheduled lives, holiday burnout is real. Believe me, I totally get it. Avoid burnout and pick your priorities early in the month. Most people can't do everything they wish they could do during the holidays, so you need to examine your what is most im

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 3
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Having a blast doing some holiday baking with the fam. I FINALLY decided to treat myself to a KitchenAid Mixer. It reminds me of baking cookies with my grandma when I was a kid. My cousin and I would dump extra sugar in the batter when she wasn't looking! Confession: eating the dough is STILL my favorite part. Anyone else?

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 2
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Sharing my experience & results in @amyporterfield’s #coursesthatconvert program for their “testimonials” video at the Entrepreneur Experience event. If you’re looking to create a program and you’re stuck, get yourself in Amy’s #ctc program, STAT. It’s a no-brainer, you guys. #EEwithAP

Jen Berson💠PR Expert @jenerationpr on Instagram photo November 1
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With changes being made rapid-fire, it's so important to stay informed of everything related to your indutry. Read a lot, read often, find and follow the top industry influencers, and read up on what your competitors are doing. You can use sites like IFTTT to collect articles containing relevant keywords from all over the internet, and have new content delivered right to your inbox. You need to b

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 31
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Happy Halloween! In case you need me, I may or may not currently be elbow deep in candy... I'm going out with the boys later tonight, but until then... it's time to trick or treat yo'self!!

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 29
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Doing Fall things. Making the most of the weekend and spending the day carving pumpkins with my boys.

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 28
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When it comes to #'s, we all know how important they are to any social media strategy. But in order to prevent your posts from getting stale, you need to mix up your hashtags! Be intentional and use a combination of generic, popular hashtags with more niche, lesser-used hashtags to gain more visibility and hone in on your target audience.

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 27
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We're excited to shine the spotlight on our newest client, @silvercrossus. A brand rich in history, (um did we metion the royals are huge fans?!) their current collection is fresh and contemporary, featuring state-of-the-art technology, luxurious details and immaculate attention to detail. With over 140 years in the biz, more than ten million billion babies have enjoyed their first views of the wo

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 26
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Anyone else feel like this has been an extra long week? Hard at work today but definitely looking forward to a little bit of R & R this weekend.

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 25
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When you're making your PR strategy, one of the first things you need to establish is which publications you plan to target. Which specific editors at each Consumer, Trade, blog, online magazine, television producer or analyst is the correct contact? Have you verified your media list is up to date? Have you made a list of social influencers that would be interested in your products? If not, start

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 24
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Cozied up with a coffee this morning, and couldn't wait to share this ah-mazing press win our team scored. There's nothing we ❤ more than getting great press for clients, so we're excited to share this recent feature for @skiphop in @pnmag! #presswin #clientlove

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 23
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Yes, Shonda! 🙌 for all of the badass boss ladies out there!

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 22
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Coffee + apple cider 🍩s = the perfect Fall day. Enjoying the day off with my boys today. PC: @jrondell_

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 21
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Not all content is created equal! Save your best content for your grid on Instagram, and add more candid and BTS images or videos to your story.

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 20
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This multi-benefit dry shampoo from @dermae uses plant based ingredients to absorb built-up oil and impurities, leaving your hair revitalized, voluminous and refreshed...otherwise known as every mom's dream product! #jenerationfamily #clientlove

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 18
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When you're interviewing, the reporter is only looking for one, two or maybe three soundbites they can use from the interview. So be prepred to say a couple of things that are short, colorful and capture your message well.

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 17
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Here's to all of the kiddos out there who went back to school in style. We love this recent Press win in @peoplemag featuring our client @skiphop's little kid backpacks as a back to school must-have. #clientlove #jenerationfamily

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 15
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Stop. Take a minute and BREATHE. I feel like life has been so crazy the past few weeks that I've been a bit out of breath. Whatever you're doing right now, stop, take a deep breath in and then slowly exhale. It's amazing what a few of these can do.

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 14
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A picture may be worth a thousand words, but in the digital age, finding, knowing, and OWNING your voice also brings immense value. While we’re in the golden age of visual-everything, brands must still understand that images shouldn’t necessarily outweigh placing emphasis on the copy. In fact, the most successful companies often see both as important tools to capture their audience’s attention in

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 13
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Are you a Good Witch or a Bad Witch? Beyond obsessed with our client @olivineatelier’s brand-new Good Witch fragrance…We've just stared pitching this gorgeous product and we've already landed coverage on Yahoo, Byrdie, Hello Giggles, Allure and Popsugar! #clientlove #jenerationfamily

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 13
1

Guys, guys, GUYS! 🙋🏻Tomorrow is the LAST day of my 5 Day Media Magnet Challenge.📣The good news is that you can still sign up.📝 Learn my insider strategies & a step-by-step system I've developed to get your brand major media attention! 📚All of the videos will be available for another week, then we're taking 'em down and this will be a paid program.💵Get it now while it's free, yo!🙌🏼 Don't say I didn

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 12
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It's almost the weekend...time to wine down. We're a little bit obsessed with these cocktail napkins. PC: @mackenziehoran

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 11
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As part of your brand’s promotional strategy, you should absolutely be focused on creating and maintaining a social media presence on Instagram, Twitter, Facebook, and LinkedIn, at a minimum. To get the most out of your efforts, consider the purpose of your presence in these arenas. Are you facilitating discussions, growing your following, capturing customer information, offering promotions, insid

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 10
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Are you ready to take your business to the next level? I've totally got you! After running my own public relations agency for the last 12 years, I'm ready to give you all of my industry know-how to help you get the press you need. I'm giving you instant access to my PR Essentials Training Video and downloadable Cheat Sheet, where I walk you through everything you need to get your business press-re

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 9
8

We're so excited to announce the newest client just added to our roster, @silvercrossus. A storied brand that just celebrated its 140th anniversary, we're so thrilled to help grow their presence here in the US. Welcome to the #jenerationfamily, Silver Cross!! #clientlove

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 9
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I saw Petty on his last stop in LA, his hometown and where the band was formed 40 years ago. It was an incredible show. Electric. I will never forget it, and I can't believe he’s gone. His music may as well have been the “score” of my adult life. My husband and I feel in love on a road trip up the California coast on PCH listening to Petty on repeat. We saw 6 shows together. The last show we saw w

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 7
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Running Facebook Ads is commonplace for social media marketing now. However, more often than not, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content instead can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited you

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