Jen Berson💠PR Expert @jenerationpr on Instagram photo February 17
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As Instagram constantly changes their algorithm, you've probbly heart about boost groups at one point or another. If you don't already know what it is, a boost group is a DM group of around 15 people on Instagram where you agree to like and comment on all of each other’s posts. When you post new content, you DM your post to the boost group, and from there everyone must comment and like your post t

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 16
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I've spent over a year creating, tweaking and perfecting my Press Success training course, and I'm so excited that enrollment is now open! I live and breathe this stuff everyday, and it's my honor to be able to share it with you to help you achieve your own Press Success. They say that timing is everything, and now is YOUR time! Through this course, I teach you everything I know about the seemingl

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 15
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Finally started to dig into my reading list while I was away last month. After reading, and of course binge watching Big Little Lies, I really want to read this other book by the author. And of COURSE, I have a healthy stack of business books next to my bed, as well. I love recommendations... What's everyone else reading? For business or for pleasure? Lemme know! Photo via: @deebibliophilia

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 15
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Happy Valentine’s Day, @kbz26. I am so grateful for this life we’ve built together... You’re my person and I’m the luckiest.❤️

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 14
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Helped the guys out with Valentines Day treats for school and may or may not have snuck a few off these cute cookies for myself. Question: how many cookies are too many to eat in one day? (Asking for a friend of course...)

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 13
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No, YOU ate macarons for breakfast! Not sure which I love more- this mug or the macarons!

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 12
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Sometimes you just have to have a little bit of faith in the journey.

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 11
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Signs of Spring. How pretty are these hyacinths?

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 10
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Wishing a big, HUGE Happy Birthday to my younger son, who is literally the coolest, funniest person I know. I tell him this every single day, but I am so lucky to be his mommy and his kindness and compassion makes my heart so ridiculously happy.

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 9
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Today is the day! I'm so excited that my new Pres Success training series launches today! PR was such a great tool to help me catapult my business, and I can't wait to share all of my expertise with you!! If you haven't already signed up, this FREE training will give you valuable insight that will grow your sales, get more clients, and skyrocket your authority with the media. Sign up via the link

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 8
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Rosé +delicious snacks. Can all meetings look like this, please?! PC: @saramueller

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 7
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I know this sounds crazy and it might be an unpopular opinion, but if you're an entrepreneur looking to establish yourself as an expert in your field, I'm going to let you in on a big secret- you don't need a PR agency. I believe strongly, that you, as an expert, are your own best storyteller and brand advocate. Nobody knows your business, the services you offer or your unique expertise better tha

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 6
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Do you need help growing your business? Then it's time to join me in my FREE 5 part training series! Starting on February 9th, I'll be sharing all of my expertise with you to help YOU become the go-to expert in your field. If you're ready to make 2018 the year you become a breakout success, then don't miss this live training series! Sign up now via the link in my bio.

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 6
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Have you registered for my FREE 5 Part Training Series where I’ll teach you how to Grow Your Sales, Get More Clients, & Skyrocket Your Authority With Media and Press!? . Become the go-to expert in your field so you can charge higher rates and drive traffic to your offers. This means more sales and more clients ready to buy your services, books, courses & programs! . Join me and let’s make 2018 the

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 5
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Yes, Amy Poehler! When did being bossy become a bad thing? Acting bossy is acting like a boss, which is something that should be celebrated.

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 4
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Came across these pretty blue marble cookies on my feed a few days ago and couldn't not share them! Seriously, how gorgeous are these? I might have to break out the mixer and do some baking today... Photo via: @sweetbakes_

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 3
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You can think of Instagram Stories Highlights like a movie trailer for your Instagram feed. They're a creative way to express yourself, show off products, drive traffic, or market your business! One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around the loss of valuable content. We're still exploring ways to use Insta Highlights, but we s

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 2
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Heart and stroll. We're so excited that @NewYorkFamily named the Wave stroller from our client @silvercrossus as one of the top strollers for 2018! #presswin #clientlove

Jen Berson💠PR Expert @jenerationpr on Instagram photo February 1
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Aloha vibes. Just looking at this tropical cocktail takes me back to that "aloha" feeling you can only get in Hawaii... But also seriously, can I go back to Maui ASAP? PC: @drinksintheair

Jen Berson💠PR Expert @jenerationpr on Instagram photo January 31
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Raising your rates can be scary. A million doubts will creep into your head and hold you back... "What if no one is willing to hire me at my new rate? What if our clients leave?" I can tell you from experience that most of these worries are unfounded. In fact, not only will raising your rates increase your profit margin, in many cases it may make you more desirable to the client, as well. I'm seri

Jen Berson💠PR Expert @jenerationpr on Instagram photo January 30
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If you're anything like me, the following exercise might be a bit of a challenge. Just try to remember life before your “do-it-all” smartphone. Imagine way back then, you wanted to take a road trip, long before the advent of Waze and even Google Maps. You wouldn't dare start the ignition on your car without printing directions to your destination, would you? You obviously couldn't get where you wa

Jen Berson💠PR Expert @jenerationpr on Instagram photo January 29
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I had the BEST weekend with my boys and am feeling super-pumped to start Monday on the right foot. No day but today....right? We've got this!

Jen Berson💠PR Expert @jenerationpr on Instagram photo January 27
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If you're not already using Instagram stories, what are you waiting for?! Stories will become the new Instagram — it’s already at the top of your feed, and with constant algorithm changes, it’s tougher to get space in the feed with organic content. And stories are easy because they're real! You don't have to spend time perfecting your images or captions, because they're all about what you're doing

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 12
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Who has time to dig through all of the information available to us online to learn the most effective ways to promote your business? Not YOU! Well, you don’t have to, because below I have pulled together my TOP Resources—either articles I have written with my best Pro Tips, or great features I have found online— to save you time & money, and get you promoting your business LIKE A BOSS! Stay in the

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 10
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That's a wrap! Spent the weekend getting my holiday gifts ready to go (with the help of a couple of Santa's elves, of course)!

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 9
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If you’re struggling to keep up with every social media account you own, center in on strategy for the sites that work best for you (in my case, that’s Instagram and Facebook). As a creative, freelancer or small business with limited resources, it’s unreasonable to expect overnight success across all social media platforms. Your content, service, community, etc. may not even resonate on that platf

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 8
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I’m an Angeleno, born & raised. It’s crazy, but when people ask where I’m from and I say “LA,” they look surprised. Apparently nobody is “from” LA. They “come to” LA. But I’m from here. My kids were born at the same hospital where I was. My heart is breaking for this city that I love so much. This city that is currently in flames. I’m sending love & strength to all of the firefighters and their fa

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 7
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Rise Up. #TBT to seeing @HamiltonMusical with A.Ham himself a couple of weeks ago.

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 6
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Do you have relevant blogs on your media list? Media is more than print and broadcast and many industries have well-established blogs that generate high-quality news and are trusted sources of info for their readers.

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 5
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It's supposed to be the most wonderful time of the year, but for some people who go into the holidays already stressed out from their hectic and overscheduled lives, holiday burnout is real. Believe me, I totally get it. Avoid burnout and pick your priorities early in the month. Most people can't do everything they wish they could do during the holidays, so you need to examine your what is most im

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 3
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Having a blast doing some holiday baking with the fam. I FINALLY decided to treat myself to a KitchenAid Mixer. It reminds me of baking cookies with my grandma when I was a kid. My cousin and I would dump extra sugar in the batter when she wasn't looking! Confession: eating the dough is STILL my favorite part. Anyone else?

Jen Berson💠PR Expert @jenerationpr on Instagram photo December 2
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Sharing my experience & results in @amyporterfield’s #coursesthatconvert program for their “testimonials” video at the Entrepreneur Experience event. If you’re looking to create a program and you’re stuck, get yourself in Amy’s #ctc program, STAT. It’s a no-brainer, you guys. #EEwithAP

Jen Berson💠PR Expert @jenerationpr on Instagram photo November 1
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With changes being made rapid-fire, it's so important to stay informed of everything related to your indutry. Read a lot, read often, find and follow the top industry influencers, and read up on what your competitors are doing. You can use sites like IFTTT to collect articles containing relevant keywords from all over the internet, and have new content delivered right to your inbox. You need to b

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 31
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Happy Halloween! In case you need me, I may or may not currently be elbow deep in candy... I'm going out with the boys later tonight, but until then... it's time to trick or treat yo'self!!

Jen Berson💠PR Expert @jenerationpr on Instagram photo October 29
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Doing Fall things. Making the most of the weekend and spending the day carving pumpkins with my boys.

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