Guys, guys, GUYS! 🙋🏻Tomorrow is the LAST day of my 5 Day Media Magnet Challenge.📣The good news is that you can still sign up.📝 Learn my insider strategies & a step-by-step system I've developed to get your brand major media attention! 📚All of the videos will be available for another week, then we're taking 'em down and this will be a paid program.💵Get it now while it's free, yo!🙌🏼 Don't say I didn
It's almost the weekend...time to wine down. We're a little bit obsessed with these cocktail napkins. PC: @mackenziehoran
As part of your brand’s promotional strategy, you should absolutely be focused on creating and maintaining a social media presence on Instagram, Twitter, Facebook, and LinkedIn, at a minimum. To get the most out of your efforts, consider the purpose of your presence in these arenas. Are you facilitating discussions, growing your following, capturing customer information, offering promotions, insid
Are you ready to take your business to the next level? I've totally got you! After running my own public relations agency for the last 12 years, I'm ready to give you all of my industry know-how to help you get the press you need. I'm giving you instant access to my PR Essentials Training Video and downloadable Cheat Sheet, where I walk you through everything you need to get your business press-re
We're so excited to announce the newest client just added to our roster, @silvercrossus. A storied brand that just celebrated its 140th anniversary, we're so thrilled to help grow their presence here in the US. Welcome to the #jenerationfamily, Silver Cross!! #clientlove
I saw Petty on his last stop in LA, his hometown and where the band was formed 40 years ago. It was an incredible show. Electric. I will never forget it, and I can't believe he’s gone. His music may as well have been the “score” of my adult life. My husband and I feel in love on a road trip up the California coast on PCH listening to Petty on repeat. We saw 6 shows together. The last show we saw w
Easy like Sunday morning.
Running Facebook Ads is commonplace for social media marketing now. However, more often than not, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content instead can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited you
If you haven't signed up for my 5 Day ""Media Magnet"" PR Challenge yet, what are you waiting for? If you're looking to reach more of your target customers, gain credibility as an expert, charge higher prices, and make more sales, you need to get yourself on a bigger platform. You need media coverage! Here's how it's going to work... Every day, I'm sharing a simple, doable strategy to help you g
No matter how hectic your day is, don't forget to take a few moments to yourself to chill. Whether you get up and go for a walk or sit down with a coffee, give yourself a reset. Instead of exhausting yourself mentally, you'll come back more focused and productive. PC: @amy_stone
With so much technology readily available, running a business can be overwhelming. Between being there for your clients and your team, more and more business owners are becoming burned out and stressed out. So I’m constantly looking for ways to simplify my life and workday. Here are a few strategies that have worked best for me: Create canned emails. Whether writing pitches or responses to job in
Are you ready to get your brand the attention it deserves? You should be!! It’s YOUR turn to shine a spotlight on you and your business. If you don’t know where to begin, don’t feel ready or don’t have contacts--not to worry... I've got you covered! I am SO excited to be hosting a FREE and fun 5 Day ""Media Magnet"" PR Challenge! In it, I'm going to share my simple, doable strategies for getting
We love that our client @jenu_hightechbeauty is all about making your beauty routine work better for you! By using their JeNu Infuser with your existing skincare regimen, you can up your absorption levels by 6x! Um, yes please!! #jenerationfamily #clientlove
Spotted on this morning's stroll.
One of the biggest secrets that the world's most trailblazing entrepreneurs know that is critical to their success is to surround yourself with other smart, driven, successful people. By finding a group of people who share your passions, you will find a group of people who will not only keep you motivated, but will push you to be better. We're not in this alone, and by having a group of people who
In business, as in life, saying no isn't easy. I know the feeling, and most entrepreneurs do too. Learning how to say no is tough, especially when you want to say yes to every great idea, new project or new opportunity. But the reality is, you can't do it all, all of the time. In order to stay productive and minimize stress, it's so important to learn the art of saying no to opportunities that eit
The best thing about dreams is that they're limitless. Never stop dreaming, and never stop pushing yourself.
It's a good day, to have a good day. 📷: @nordstrom
Create a cohesive style that followers will recognize as your brand. A well-designed grid shows professionalism and increases trust in your brand.
Who runs the world? Girls! Our client @wonderhoodtoys' creative building sets empower girls to build their world, their way. #clientlove #jenerationfamily
The Thursday grind. PC: @elizaellen
As much as we, in the PR world, would like to believe that the media’s sole responsibility is to make our clients look good—well, that’s just not the case. So if you are fortunate enough to sit down with a member of the media for an interview, it’s incredibly important to arrive prepared. If you've landed your first TV interview (CONGRATS!!) and are wondering what to wear, I've got you covered wit
We're so excited to be working with an amazing new client, @gilchristandsoames. A manufacturer of luxurious personal care products (incredible smelling bath gels & lotions, anyone?!), and known for their in-room amenities at some of the finest hotels in the world, we're honored to work with them to launch an exciting new brand extension. #jenerationfamily #clientlove
Summer is over, the kids are back in school, and that means it's time to get back into your routine and back to business. And what better way than to give your biz a little PR love? Right now, you can get instant access to my PR Essentials Training Video and downloadable Cheat Sheet where I walk you through everything you need to get your business press-ready, and start pitching yourself and your
The best kind of summertime blues. PC: @meganmartincreative
When you’re pitching your brand, be sure to identify an outlet that would be interested ＋ the correct person at that outlet who covers stories similar to your own. Do your homework and have specific reasons why they’d be the perfect person to tell your story. (Don’t forget to read some of the writer’s articles, it’s always nice to reference their work so that they know you’re a fan!)
Who has time to dig through all of the information available to us online to learn the most effective ways to promote your business? Not YOU! Well, you don’t have to, because below I have pulled together my TOP Resources—either articles I have written with my best Pro Tips, or great features I have found online— to save you time & money, and get you promoting your business LIKE A BOSS! Stay in the
You'll never get anywhere until you start. You can wait years and years for the right time to start whatever it is that you've been dreaming about. But because life happens, there may never be tht perfect time when everything falls into place. The first step is starting, and once you've started the rest will happen.I've shared this quote before, but I love it and it's a valuable reminder to take a
YUM! One of the best things about summer is delicious fresh fruit from farmers markets. I have a feeling that my boys will be digging in to these today!
Is one of your competitors absolutely killing it on social media? Does it seem like all of their Tweets get dozens of Retweets and their Instagram posts have hundreds of likes, while yours are completely abandoned? When this happens, you should start to analyze what they’re doing that you aren’t. Look at: The content they post, who they follow, who’s following them, how often they post, what time
Hive goals! We're loving this press win for our client @skiphop in @people, naming not one, but TWO of their products as buzz-worthy finds for @beyonce's twins! We absolutely ❤ this one, and more importantly, the client does too! #jenerationfamily #presswin #love
It's that time of the week- goal setting and working for the weekend. Now that you're recharged after the holiday, what are some goals you're looking to tackle? PC: @emilyley
Simple but oh-so important tip for you. There’s nothing more cringe-worthy than sending an email with the wrong name… especially when you’re trying to pitch your product or idea. While sometimes it makes sense to repurpose communications – but NEVER to mass pitch, that’s a big PR “don’t” – you want to always make sure that you’re personalizing them to the person/publication you’re pitching! Before
Happy 4th from this patriotic bunch.🇺🇸🎆💥#nobodycried #momofboys💙
Um, we'll take one of each, please! Kicking off our Fourth of July celebrations with these delish granita cocktails from @allison_norton and @laurenconrad_com. Tonight, BBQ & Fireworks with the whole fam. I ❤ this holiday!
I'm SO excited to welcome all of the new students to my Press Success program! We're going to do some awesome things together! If you keep working towards your goals, tomorrow CAN be your someday.
Taking a little break from PR Training to talk Social Media with you... When it comes to figuring out what to share on your social channels, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is: relevant to your audience, helpful or entertaining. Make sure that if you're sharing content that it's high quality and relevant to your audi
Thank you all so much for the outpouring of support for the first two training videos!! I love reading all of the comments and answering your questions, so keep 'em coming! Haven't watched this FREE training series to help you get featured in top media outlets for MASSIVE exposure & credibility yet? What are you waiting for?! Discover the simple, step-by-step system NOW via the link in my profile,
Woo hoo! My second training video is now LIVE! (I'm only slightly excited!😉) In today’s video, we will tackle: ＋ How to discover the “gems” in your story - this is what creates “shiny object syndrome” about your business for editors and journalists and gets you coverage, fast. ＋ Real talk about overcoming any fears you have about reaching out to an editor or other “big-shot” in the media world - p
Yesterday, in my first training video, we talked about how to identify your press objectives. Planning your PR Strategy is not only your roadmap to success but also a necessary foundation for any successful PR plan. I mean, you can’t get where you want to go without knowing how to get there, right? We created a plan of action based on your specific business needs and checked in to the current medi